A model that I am especially interested in is called RAISE TRADE, and the idea behind this concept is the move away from exporting of raw materials from developing nations and adding value else where. The founder of this model Neil Kelsall is the brains behind a very successful Malagasy chocolate based on the RAISE TRADE model. This model departs from the models that enable cooperatives in Africa to simply own shares of companies as the well as the Fairtrade models, and enables value to be added at source which increases income for the producer as well as the government through tax revenues which is not possible if value is added elsewhere.
How might this work in practice?
Take OTTIMO CAFFE, a specialist coffee roaster from North London looking to source his coffee in a more ethical way, a Uganda based coffee cooperative looking to add value to their coffees before the coffee is exported, so they can earn a higher price for their produce, a government looking to earn more tax revenue from its cash crop , an investor looking to invest in a socially responsible venture, that will bring him good returns at the same time and finally a retailer who must source his products more ethically because his customers demand it!
Everyone of these people have some expertise to bring to the table and the overall goal here is to produce a fully processed coffee that can be exported to the western world at the Cooperative headquarter in Uganda. This is indeed that live case that I am involved in and I have been responsible for bringing all the parties together. I must add that it is early days yet as we work the details out but all the parties are in agreement that this is the way forward in the fight against poverty.
If this model is that fantastic I hear you say, why isn’t it being adopted on a much wider scale? Well that is the question I would like an answer too. But one thing is certain, this is doable and Neil has proved that. Is it therefore a case of commitment on the part of decision makers, Businesses, Retailers or investors? Who is responsible for making this practice wide spread?
The fashion industry has in many ways lead the way in the VALUE ADD movement, they have however let themselves down by unfair practices especially the working conditions of the producers, we have all heard about PRIMARK being associated to the so called sweat shops.